Sector:
Transportation
Since 2023, Techstep has provided Waxholmsbolaget with a mobile solution for selling SL-cards and tickets, coinciding with the region's new ticketing system. This solution features quick ticket issuance, user-friendly interfaces, and a built-in messaging feature, leading to satisfied users and efficient operations.
Leveraging our existing Agency Reseller solution for the Stockholm Public Transport Authority, we adapted the platform for Waxholmsbolaget, focusing on practical use on ferries and crew workflows. Throughout the project, we closely collaborated to meet both technical and user needs, prioritising the requirements of crew and passengers.
Sector: Transportation
Sector:
Transportation
Customer since:
2023
Location:
Sweden
Number of ships operating the Stockholm archipelago:
50+
Number of travellers each year:
1,8 million
Number of docks:
299
Years of navigation between islets and rocks:
155
SOFTWARE SOLUTION |
HARDWARE SOLUTION |
MANAGEMENT SOLUTION |
|
|
|
Based on insights and feedback from the Agent Reseller solution provided by the Public Transport Authority of Stockholm, the decision was made to incorporate support for diverse workflows and branding for Waxholmsbolaget into a single app. Below, we outline the customer journey, starting from the analysis of requirements and needs to the operational implementation of the solution.
Due to a high volume of travelers purchasing tickets upon docking, we identified the need for a purchasing flow focused primarily on single tickets and group tickets. The crew members responsible for ticket sales needed a purchase flow that was as fast as possible while remaining user-friendly and intuitive.
Drawing on ideas and feedback from Waxholmsbolaget, the team developed several drafts. After multiple workshops, we settled on our initial suggestion. Through subsequent iterations and feedback adaptations, we refined the purchasing flow to combine efficiency and user-friendliness. It was then ready for the next phase of prototyping with wireframes.
To establish a smooth sales process for ticket sales, we needed to consider the dynamic nature of ticket sales. This involved identifying the most common ticket types and ensuring ease of sale, particularly for tickets that require more detailed input, such as multiple tickets and group tickets.
Another requirement was to support the crew with service features, including the ability to display information about travelers' tickets by scanning them, both the SL-kort (SL card) and the Ö-kort (Island card), which is a special card available only to residents of the islands.
To ensure an effective application design, we utilised iterative wireframing as a straightforward and rapid approach for testing and gathering feedback.
The implementation of the project required developing the application to accommodate changes in work processes. This was done iteratively and in close collaboration with Waxholmsbolaget, who participated in early testing of the application.
As the application was developed, the cornerstones of the solution were prepared. This included all aspects of software-as-a-service such as hosting, monitoring, redundancy, as well as hardware-as-a-service involving procurement, configuration of hardware and services, EMM profiles, and connectivity, ensuring a complete solution aligned with the planned go-live date.
Using Waxholmsbolaget's brand book, their homepage, and insights from their working environment, we ensured the new look resonated with their visual identity.
The rollout of this project followed our standard methodology, beginning with a small pilot conducted in the actual production environment to ensure that the solution and all adjacent systems were operating as expected. Thanks to continuous testing and close collaboration between Waxholmsbolaget and Techstep, the pilot phase for this project was completed quickly.
After just a couple of weeks and some minor adjustments, both Techstep and Waxholmsbolaget were confident to proceed with the full-scale rollout of the new ticketing solution. Following a successful rollout, the project swiftly transitioned to a hyper-care period before finalizing the project and moving into active maintenance of the solution.
Frontline solutions need to be monitored and evolved to remain relevant and deliver the greatest value. This reflects our natural approach, maintaining continuous collaboration with our customers to ensure the solution functions as expected and includes the necessary features.
An example of an improvement made after the solution's launch is the implementation of a dark mode. This wasn't just a modern aesthetic choice; it was a clean, low-light theme specifically designed for boats to prevent crew members from being blinded while working in very dark conditions. The dark mode was requested and designed to mimic the appearance of the sonar systems used for navigation, primarily using black and dark-toned orange colors to achieve an almost monochromatic look.
Key factors for the success of the solution included:
We’re on a mission to change the workplace forever, and determined to overcome traditional technical and physical barriers. Let’s find solutions together!
May 11, 2023
Västtrafik is responsible for public transport in western Sweden. Every day, more than 444 000 customers choose to travel by Västtrafik's buses, trains, trams, and boats.
November 29, 2022
The difficulty for Vy Buss has not been to provide 7.000 bus drivers with their own tablet, but to incorporate all digitalisation, apps, and process improvement that came with it. This is what creates results within an organisation.
May 30, 2022
The contract with Spordrift comprises some 3.500 mobile units – of which around 900 are iPads, and more than 90 % of the remainders are iPhones..
March 23, 2022
ISS was receiving increased demands to update and strengthen the solution used by SL for ticket inspection. We were contracted and developed a complete solution with an intuitive user interface and powerful back office functionality, built on a scalable and future-proof platform