Video & Motion

This self-contained animated logo can be used as an effective sign-off.

Vector shapes / patterns appearing as part of the scene using motion tracking.

When using stock video, it should be professionally-produced but naturalistic with a hand-held feel. No one looking into the camera and following the general guidelines of the Photography guide.

Transitions using circles and rings (either as solid shapes or as masks to reveal still images / video).

Foreground people separated (rotoscoped) from the background, with vector patterns moving in sync with ‘camera’ movements.

Use flat on solid colour backgrounds or with a subtle drop-shadow when used over video.