Brand guide / Design System

Photography


Photography is essential in positioning Techstep as a leader in mobile technology and device management. By using authentic, professional imagery, we enhance credibility, foster trust, and connect with clients through real-world use cases.

Techstep solutions in action


Showcase relevant images of devices, software solutions, and their functionality in action, ensuring they align with the solution type, message, target audience, and industry.

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Authentic work environments


Feature relatable, professional environments—whether in the office or on the frontline—that demonstrate how Techstep’s solutions naturally integrate into everyday work scenarios. Whenever possible, incorporate genuine photos of our customers and end-users to highlight real-world applications and the value our technology brings to their work.

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Techstep employees and experts


To build trust and credibility, it’s important to feature Techstep’s employees and experts whenever possible. Showcasing authentic visuals of our team in action highlights our professionalism, expertise, and the human side of our solutions.

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Circular technology and sustainability


Showcase Techstep’s commitment to sustainabity and expertise in circular tech by showcasing circular technology processes, including device lifecycle stages such as reuse, repair, and recycling.

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Integrate Scandinavian local places and heritage, where nature selectively complements the message of sustainability, to reinforce environmental responsibility.

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Images to avoid

Overly staged and low quality images

Avoid photos where people appear unnaturally happy or posed. Ensure the image is high quality with proper composition and rotation.

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Inappropriate work environments

Be mindful that the depicted work environment aligns with the actual industries and markets Techstep serves.

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Incompatible editing styles

Avoid images edited in styles that do not align with our brand guidelines or appear overly generic and "stock-like".

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Unrealistic scenarios

Steer clear of photos showing people or devices in contrived, unrealistic situations.

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