Brand guide / Design System

icon-photographyPhotography

Photography helps us to reflect the real world we live in and communicate our brand values. It brings our brand to life. Our photography is about reflecting positivity, freedom and moving forward. 

People

Technology has the power to set people free, enabling them to work in smarter ways, making them happier and more productive. Our portrait style aims to reflect this with natural shots, focussing on the subject in a positive manner, whether in a city or out in the wild.

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Places

Photographs of places should evoke a sense of freedom, positivity and moving forward; capturing our world that we love so much whilst reflecting our belief in the power of technology to help people work smarter and more sustainably.

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Patterns in nature

Repeat patterns, grids and mesh shapes can be found in the natural world too. This allows us to use photography to represent networks and the connectivity of people with technology.

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Guidance

A few handy tips to help you on your way…
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Avoid unnatural, overly exaggerated photographs or images that have been heavily manipulated
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Photography can be combined with our grids and patterns.